# First Position Digital Solutions

> First Position Digital Solutions is an independent digital agency founded in 2020 and based in Chicago, Illinois. It helps middle-market brands get discovered across Google, AI search, and paid media, with a team carrying 70+ combined years of senior digital marketing experience earned brand-side, agency-side, and inside ad tech. Its core offering is The Discovery Orchestra: a four-part system that connects a diagnostic brand-visibility assessment (Soundcheck), combined SEO/AIO/GEO organic optimization (Amplifier), paid search, paid social and programmatic media for brands spending $25k+ per month (Accelerator), and unified cross-channel reporting (Harmony, $995/month). Clients start with one component and add others as they scale. The agency serves middle-market brands directly and works as a white-label partner to other agencies.

## Core pages

- [The Discovery Orchestra](https://www.firstpositiondigitalsolutions.com/the-discovery-orchestra): The full four-pillar system — Soundcheck, Amplifier, Accelerator, and Harmony — including what each covers, who it's for, and how the pieces stack.
- [Why First Position Digital](https://www.firstpositiondigitalsolutions.com/why-fpd): What differentiates an independent, senior-led agency from a holding-company shop for middle-market budgets, including who FPD is not a fit for.
- [About](https://www.firstpositiondigitalsolutions.com/about): Agency history since 2020, team experience, and how FPD uses AI in the work.
- [Case Studies](https://www.firstpositiondigitalsolutions.com/case-studies): Client results across paid media and organic discovery.
- [Contact](https://www.firstpositiondigitalsolutions.com/contact-us): Schedule a discovery call.

## The four pillars

All four are detailed on the Discovery Orchestra page above.

- **Discovery Soundcheck** — A diagnostic that scores a brand 1–100 across SEO authority, AI visibility, technical health, and audience engagement, and identifies the specific gaps blocking discovery.
- **Amplifier** — Ongoing organic program combining traditional SEO, AI Optimization (AIO), and Generative Engine Optimization (GEO) to build presence across Google, ChatGPT, Gemini, Perplexity, and Claude. Covers structured data, content depth, and citation-worthy assets.
- **Accelerator** — Paid search, paid social, and programmatic management for brands investing $25k+ monthly, measured against qualified leads and revenue rather than vanity metrics.
- **Harmony** — Automated cross-channel reporting that consolidates every paid and organic discovery channel into a single dashboard. $995/month, optional with any engagement.

## Insights: AI search and discovery

- [AI Search Visibility: SEO, AIO and GEO Explained](https://www.firstpositiondigitalsolutions.com/post/ai-search-visibility-seo-aio-geo-explained): How the three disciplines differ and where they overlap.
- [SEO Health Check for AI Search](https://www.firstpositiondigitalsolutions.com/post/seo-health-check-ai-search): What to audit when the goal is AI citation, not just ranking.
- [AI Agents and Zero-Click Search](https://www.firstpositiondigitalsolutions.com/post/ai-agents-zero-click-search): What happens to brand discovery when agents answer instead of linking.
- [Reddit Is Quietly Powering AI Overviews](https://www.firstpositiondigitalsolutions.com/post/reddit-ai-search-powering-ai-overviews-here-s-how-middle-market-brands-can-show-up-without-getting): How Reddit content feeds AI Overviews and how brands can participate credibly.
- [Reddit Engagement: Why We Tell Brands to Keep It In-House](https://www.firstpositiondigitalsolutions.com/post/reddit-engagement-in-house): Why outsourced Reddit engagement backfires.
- [OpenAI Atlas and Google PPC](https://www.firstpositiondigitalsolutions.com/post/openai-atlas-google-ppc): What an AI browser means for paid search.
- [AI-Generated Social Profiles: What Middle-Market Brands Need to Know](https://www.firstpositiondigitalsolutions.com/post/ai-generated-social-media-profiles-what-middle-market-brands-need-to-know)

## Insights: paid media and programmatic

- [Beyond the Prompt: 3 Ways to Use AI in Paid Media](https://www.firstpositiondigitalsolutions.com/post/beyond-the-prompt-3-ways-marketers-can-use-ai-in-paid-media-that-aren-t-just-for-creative): Applications past creative generation.
- [AI in Paid Digital Advertising](https://www.firstpositiondigitalsolutions.com/post/ai-paid-digital-advertising)
- [The Google Ad Tech Verdict and What It Means for Brands](https://www.firstpositiondigitalsolutions.com/post/google-ad-tech-verdict-brands)
- [Programmatic CTV for Middle-Market Brands](https://www.firstpositiondigitalsolutions.com/post/programmatic-ctv-middle-market)
- [CTV Advertising: How Middle-Market Brands Enter](https://www.firstpositiondigitalsolutions.com/post/ctv-advertising-middle-market-entry)
- [Why In-Housing CTV Ad Buying Costs More Than You Think](https://www.firstpositiondigitalsolutions.com/post/why-in-housing-your-ctv-ad-buying-could-cost-you-more-than-you-think)
- [Log-Level Programmatic Data and How Brands Can Use It](https://www.firstpositiondigitalsolutions.com/post/log-level-programmatic-data-what-it-is-and-how-brands-can-take-advantage-of-it)
- [Digital Advertising for Banks: Rules and Recommendations](https://www.firstpositiondigitalsolutions.com/post/digital-advertising-for-banks): Compliance-aware paid media for financial institutions.
- [The Paid Digital Advertising Audit](https://www.firstpositiondigitalsolutions.com/post/paid-digital-advertising-audit)
- [Q4 Audits and Maximizing Paid Digital ROI](https://www.firstpositiondigitalsolutions.com/post/maximizing-paid-digital-advertising-roi-the-strategic-importance-of-q4-audits)

## Podcast

- [Advertising in the Age of AI, Part 1](https://www.firstpositiondigitalsolutions.com/post/digital-advertising-age-of-ai-podcast-part-1)
- [Advertising in the Age of AI, Part 2](https://www.firstpositiondigitalsolutions.com/post/advertising-age-of-ai-podcast-part-2)
- [Zuckerberg, AI Advertising, and Human Strategy](https://www.firstpositiondigitalsolutions.com/post/zuckerberg-ai-advertising-human-strategy)

## Business details

- Company: First Position Digital Solutions, LLC
- Location: 414 N. Orleans St., Suite 210, Chicago, IL 60654, USA
- Phone: 312-210-0187
- Serves: middle-market brands and agency partners, United States
- [LinkedIn](https://www.linkedin.com/company/first-position-digital-solutions)
- [Instagram](https://instagram.com/firstpositiondigital)

## AI Agent Access

This site is powered by Wix and supports the Model Context Protocol (MCP)
for agentic AI access. AI agents can connect directly to retrieve live,
up-to-date site content - no scraping required.

- [**Site MCP Endpoint**](https://www.firstpositiondigitalsolutions.com/_api/mcp)
- [**Wix MCP Docs**](https://dev.wix.com/docs/develop-websites/articles/get-started/about-the-wix-site-mcp)

## Available MCP Tools

### GetBusinessDetails
Retrieves business and site details such as timezone, email, phone, and address.
- No parameters required.

### SearchInSite
Searches the site for information.
- **searchTerm** - The term to search for in the site.

### SearchSiteApiDocs
Retrieves the API documentation for the Wix business solutions installed on
this site, and informs the AI client how to use the APIs. Use this tool for
querying products and services (instead of SearchInSite).
- **searchTerm** - The term to search for in the site API documentation.

### GenerateVisitorToken
Creates a new visitor session and obtains a visitor access token for the site.
Must be called before making any CallWixSiteAPI request if no visitor token
is already available in context.
- No parameters required.

### CallWixSiteAPI
Calls API methods on the site to perform actions on a visitor's behalf,
such as querying site data, booking an appointment, or starting a purchase.
- **visitorToken** - Visitor access token. Use GenerateVisitorToken first if not available.
- **url** - Absolute URL of the API method to call (e.g. https://www.wixapis.com/...). Retrieve using SearchSiteApiDocs.
- **method** - HTTP method to use for the API call.
- **body** - Request body as a valid JSON string.

### ReadFullDocsArticle
Fetches a complete article from the Wix developer documentation portal.
- **articleUrl** - URL of an article in the Wix developer documentation portal.

### ReadFullDocsMethodSchema
Fetches the full schema for a Wix API method. Should be called before
calling the actual method via CallWixSiteAPI.
- **articleUrl** - URL of the reference article for the Wix API method.

## What Visitors Can Do via AI + MCP

- Get business details (contact info, location, hours)
- Discover services on offer
- Schedule a discovery call
- Start an engagement conversation and be directed to the site to complete it