A piece came out last week on AdExchanger about Upstream (formerly TheViewPoint) and their pitch that CTV should be automated — just not programmatic. The argument is interesting, and I respect the innovation. But I think it misses something important for many of the brands we work with every day. The article quotes Tatari data claiming that 90% of streaming impressions come from just 10 publishers, and uses that concentration as a reason to bypass programmatic intermediaries entirely. Fair...

Perhaps you’ve heard the buzz about AI search but aren't sure what to make of it. You've got a lot on your plate, and another "must-do" initiative probably sounds exhausting. Let me share why this particular shift is worth your attention. Consumer Discovery Is Evolving Recent data from the AP-NORC Center shows 60% of U.S. adults now use AI to search for information. Among people under 30, that number jumps to 74%. Your potential customers are still using Google, but they're also asking...

Lately, there’s been a lot of noise about GEO, AIO, and all the “EIEIO” acronyms floating around SEO. The skepticism is fair. If I'm being honest, most of the noise is coming from legacy SEO-focused agencies, which I find interesting. This reminds me of the late 1990's and early aughts when every company website was rushing to get indexed and ranked well by Yahoo and Google search engines.  Great SEO has always been about clarity, structure, and trust. Those same fundamentals now just need to...