A client asked me a fair question last quarter. They had read all the research on Reddit driving AI search visibility. They were sold. And they wanted to know one thing: could we just run it for them? I said no. Then I explained why, and it turned into one of the better conversations I've had with a client all year. So I want to walk you through it here, because I think a lot of brands are about to make the same request, and I think most agencies are going to say yes when they should be...

A few weeks ago I was researching a piece of equipment for our office. The kind of purchase where you want to get it right the first time. I did what most people do now. I started on Google. The first page was what you would expect. Manufacturer landing pages, a few review sites that all somehow ranked the same five products in the same order, and a handful of YouTube videos that looked more like sponsored content than honest takes. I kept scrolling. About halfway down the page I found what I...

Part 2 of "Advertising in the Age of AI" is live now and you won't get an easy listen here, because our Founder & CEO Sean Sweeney and author, AI expert and podcast host Matt Rouse disagree on a few things about advertising, AI content labeling, and truth in advertising. Matt Rouse and Sean and I have an honest discussion, but Mahek Anam sums it all up with her own creative insights on the conversation. Don't miss it.