Paid Digital Advertising Execution and Consulting
Solutions to help brands and agencies reach, engage, and activate their audience in digital.
Do These Challenges Sound Familiar?
In-house or agency digital advertising teams not delivering the expected results or productivity
You're an agency that needs an experienced paid digital marketing partner to plan, execute, and manage your brand client's PPC, programmatic, and/or social media campaigns
Google and/or Meta (Facebook) digital advertising results have plateaued or retreated
Having difficulty connecting your brand's digital marketing investment to business outcomes
Unsure of how to invest by digital channel or what ad tech to use to maximize results
You need assistance developing a 1st party data strategy that is privacy-compliant and effective at driving sales
First Position Digital Can Jumpstart Your Growth
First Position Digital offers solutions to meet your brand wherever you are in your digital marketing journey. These solutions address pre- and post-digital media investment and can be activated in-house or by the FPD team. Custom brand solutions and consulting services are also available.
Paid Digital Advertising Management
Our team will plan, execute and manage your brand's paid digital advertising program, incorporating a data-driven, full-funnel, multi-channel strategy to drive successful business outcomes.
The FPD team will provide your brand access to an A.I. powered paid digital advertising dashboard which will consolidate channel reporting (SEM, Social and Programmatic) into one view that can be accessed 24/7.
With 23+ years of experience working from three sides of the industry - brand, agency, and ad tech - FPD can provide your brand, VC or PE company with expert consulting related to the digital advertising ecosystem.
Consulting projects include 1st party data strategies, ad tech (DSPs, CDPs, etc) vetting and selection, agency audit, paid digital media strategy development, A.I. powered predictive media mix modeling and competitive research.
What Makes Us Different
23+ years of experience
From Fortune 500 to start-up brands, their agencies, consultancies, and private equity firms.
Transparent fee structure
No hidden fees and no charging by FTEs (full-time employees).
Unyielding attention to driving business outcomes.
A.I. Powered Reporting & Media Mix Modeling
Ad tech & supply chain curation
Automated, cross-channel reporting, pipeline analytics and forecasting (web + media), and Marketing Impact Modeling, which applies machine-learning models to historic spend and performance data to run budget scenarios and predict the return on investment for your marketing mix.
We have access to the best, but select only what will efficiently drive your outcomes.
Reaching target audiences in digital via paid search/SEM, paid social, and programmatic channels (CTV/OTT, Digital Out-Of-Home, Audio, Display, Native, Video).
"Our company provides a specialized service to a small group of American consumers. Sean and First Position Digital dove right in to understand the nuances of our customers and our competitive market. The team was great to work with, increased the knowledge of our internal team and helped us capture sales through their paid digital marketing strategies. I’ve worked for and with a great number of marketing agencies in my career. FPD is first-rate."
SVP, Strategic Communications
Our world has changed a lot since the pandemic hit. Consumer behaviors have changed too, perhaps for good. Privacy laws are multiplying. Advertising technology keeps evolving. New channels launch and experience exponential growth seemingly overnight. Despite the promise of efficiency, digital advertising has become more complex and requires time and experience to master. As a brand marketer or agency in charge of a brand's marketing success, you have many other responsibilities and priorities besides paid digital advertising. This is why First Position Digital was founded.
We are here to help marketers and agencies successfully navigate and conquer this new world of digital advertising and changing consumer behavior. With decades of paid digital advertising experience - working with Fortune 500 brands to start-ups across dozens of verticals - our team has the experience to know what research, partners, technology, and channels you need to drive revenue growth and achieve your business outcomes. Our experience working from three sides of the market - ad tech, agency, and brand - will help your brand avoid mistakes, select the best tech and channel, and gain cost and time efficiencies while offloading the risk and vendor management.
It starts with a 15-minute conversation. Select an available day and time below that works best for you, follow the prompts and if your brand fits our profile, a meeting confirmation will follow via email.
23+ years as a paid digital marketing professional
(MediaMath, Rubicon, eBay, Cars.com,)
Want to learn more? Book a 15-minute discovery call today using the availability calendar below. Once booked, a meeting confirmation will be sent to your email with all the details.