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Separating Hype From Reality - AI In Paid Digital Advertising Right Now
AI is everywhere in headlines. I'm guessing if you are a brand marketer, your emails are full of sales outreach claiming to have the next...


Beyond the Prompt: 3 Ways Marketers Can Use AI in Paid Digital Media (That Isn't Just for Creative)
When marketers hear "AI," most immediately jump to content—headlines, visuals, copy. That's where the conversation has been focused. But...


Why In-Housing Your CTV Ad Buying Could Cost You More Than You Think
Source: Google Images With platforms like MNTN,  Vibe.co , StackAdapt, and  Simpli.fi  making Connected TV advertising more...
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