What Google's Antitrust Verdict Means for Middle-Market Brands (Hint: Keep Calm and Advertise On) Big news hit the digital advertising...

There has been a lot of conversation in our industry lately about log-level data on programmatic advertising buys.  If you're a brand...

Source: Daniel RIvas Meta's recent experiment with AI-generated profiles – and their swift decision to shut it down – isn't just another...

Connected TV (CTV) advertising is changing, and I'm noticing a pattern. While everyone acknowledges CTV's potential, many are sitting on...

I took this picture above as I was headed to Dallas for business meetings this week. I was ready to board my Southwest Airlines flight at...

As we approach the end of another transformative year in paid digital advertising, the importance of comprehensive campaign analysis has...

Let's talk about one of the most crucial (and frankly, headache-inducing) aspects of digital advertising: attribution modeling. If you're...

Unleashing the Power of Digital Marketing in Higher Education: A 30-Day Success Story In the competitive landscape of higher education,...

I’m obsessed with this topic, so much so I discussed the idea of the embracing the modern agency in a previous post here .  Look, I get...

As a marketer in today's digital landscape, it's crucial to stay informed about the major players shaping our industry. Right now, Google...

In the realm of digital marketing, a revolution is underway that rivals the upheaval of the Seven Kingdoms. Just as Daenerys Targaryen...

In the realm of digital marketing, efficiency is paramount. This principle becomes even more critical when dealing with public services...

Well, folks, it looks like the cookie jar isn't going to be emptied after all. In a move that's sent shockwaves through the digital...

Music is my passion, especially when it's live. From alternative music to funk to punk rock, I find inspiration in the diverse landscapes...

Often I hear from middle-market brands who want to know how to get started with Digital Out-of-Home (DOOH) advertising. With DOOH ad...

Our Founder and CEO Sean Sweeney talks with Tom Riordan from Sugarfree (www.sugarfreeadvertising.com) about the cookieless present,...

We asked ChatGPT "How should a CMO spend his or her weekend?" What it responded with could apply to all of us. " As a language model, I...

There comes a moment where a business makes a decision regarding their paid digital marketing efforts. Do they hire an in-house team and...

All businesses need marketing and advertising. Simply put: without outreach, there is no evidence that you exist! And as a business...

When you start a business, you probably need to wear many hats. But as you grow, you will start to find that there is an expiration date...