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Sean Sweeney
Jan 73 min read
AI-Generated Social Media Profiles: What Middle-Market Brands Need to Know
Source: Daniel RIvas Meta's recent experiment with AI-generated profiles – and their swift decision to shut it down – isn't just another...
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Sean Sweeney
Dec 18, 20243 min read
Why NOW is the time for middle-market brands to dive into CTV.
Connected TV (CTV) advertising is changing, and I'm noticing a pattern. While everyone acknowledges CTV's potential, many are sitting on...
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Sean Sweeney
Dec 6, 20245 min read
Southwest Airlines and Digital Advertising Audits- What Do They Have In Common?
I took this picture above as I was headed to Dallas for business meetings this week. I was ready to board my Southwest Airlines flight at...
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Sean Sweeney
Nov 12, 20243 min read
Maximizing Paid Digital Advertising ROI: The Strategic Importance of Q4 Audits
As we approach the end of another transformative year in paid digital advertising, the importance of comprehensive campaign analysis has...
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Sean Sweeney
Oct 25, 20243 min read
Paid Digital Advertising Attribution- Choosing The Best Model for Your Brand
Let's talk about one of the most crucial (and frankly, headache-inducing) aspects of digital advertising: attribution modeling. If you're...
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Sean Sweeney
Oct 21, 20242 min read
FPD CASE STUDY: Higher Education -Unleashing the Power of Digital Marketing in Higher Education: A 30-Day Success Story
Unleashing the Power of Digital Marketing in Higher Education: A 30-Day Success Story In the competitive landscape of higher education,...
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Sean Sweeney
Oct 17, 20246 min read
It’s Time To Reevaluate Your Digital Advertising Agency: A Guide for Middle-Market Digital Advertisers
I’m obsessed with this topic, so much so I discussed the idea of the embracing the modern agency in a previous post here . Look, I get...
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Sean Sweeney
Oct 1, 20243 min read
Preparing for Change: How Google's Antitrust Cases Could Reshape Digital Advertising
As a marketer in today's digital landscape, it's crucial to stay informed about the major players shaping our industry. Right now, Google...
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Sean Sweeney
Sep 11, 20243 min read
Winter is Coming for Old Agency Models: Embracing the New Era of Digital Partnerships
In the realm of digital marketing, a revolution is underway that rivals the upheaval of the Seven Kingdoms. Just as Daenerys Targaryen...
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Sean Sweeney
Aug 28, 20243 min read
Case Study- Driving 24% Greater Efficiency for a Public Services Advertiser.
In the realm of digital marketing, efficiency is paramount. This principle becomes even more critical when dealing with public services...
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Sean Sweeney
Jul 25, 20243 min read
What Google's Cookie U-Turn Means for Middle-Market Ad Plans
Well, folks, it looks like the cookie jar isn't going to be emptied after all. In a move that's sent shockwaves through the digital...
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Sean Sweeney
Jul 19, 20245 min read
Composing Your Digital Marketing Symphony: A Guide for Middle-Market Brands
Music is my passion, especially when it's live. From alternative music to funk to punk rock, I find inspiration in the diverse landscapes...
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Sean Sweeney
Jul 11, 20243 min read
Digital Out-Of-Home - A Middle-Market Brand's Secret Weapon
Often I hear from middle-market brands who want to know how to get started with Digital Out-of-Home (DOOH) advertising. With DOOH ad...
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Sean Sweeney
Feb 23, 20231 min read
VIDEO: Discussing The Future of Privacy and Digital Marketing for Middle-Market Brands
Our Founder and CEO Sean Sweeney talks with Tom Riordan from Sugarfree (www.sugarfreeadvertising.com) about the cookieless present,...
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Sean Sweeney
Feb 17, 20231 min read
How CMOs Should Spend Their Weekends, According to A.I.
We asked ChatGPT "How should a CMO spend his or her weekend?" What it responded with could apply to all of us. " As a language model, I...
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Sean Sweeney
Sep 7, 20212 min read
Working With A Digital Marketing Agency
There comes a moment where a business makes a decision regarding their paid digital marketing efforts. Do they hire an in-house team and...
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Sean Sweeney
Sep 7, 20212 min read
Searching For A Digital Marketing Agency
All businesses need marketing and advertising. Simply put: without outreach, there is no evidence that you exist! And as a business...
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Sean Sweeney
Sep 7, 20212 min read
When Is It Time To Hire A Digital Marketing Agency?
When you start a business, you probably need to wear many hats. But as you grow, you will start to find that there is an expiration date...
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Sean Sweeney
Jul 15, 20212 min read
Where is our Apple commercial?
The ADA and 4As should step up and promote and counter-act brands like Apple that are demonizing digital ad tracking.
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Sean Sweeney
Jun 9, 20213 min read
On Results Guarantees and Break Pads
I was speaking to a potential client this month who, in not so many words, asked me if I can charge them based on guaranteed results from...
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AI-Generated Social Media Profiles: What Middle-Market Brands Need to Know
Source: Daniel RIvas Meta's recent experiment with AI-generated profiles – and their swift decision to shut it down – isn't just another...

Why NOW is the time for middle-market brands to dive into CTV.
Connected TV (CTV) advertising is changing, and I'm noticing a pattern. While everyone acknowledges CTV's potential, many are sitting on...


Southwest Airlines and Digital Advertising Audits- What Do They Have In Common?
I took this picture above as I was headed to Dallas for business meetings this week. I was ready to board my Southwest Airlines flight at...
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