Lately, there’s been a lot of noise about GEO, AIO, and all the “EIEIO” acronyms floating around SEO. The skepticism is fair. If I'm being honest, most of the noise is coming from legacy SEO-focused agencies, which I find interesting. This reminds me of the late 1990's and early aughts when every company website was rushing to get indexed and ranked well by Yahoo and Google search engines.  Great SEO has always been about clarity, structure, and trust. Those same fundamentals

OpenAI just launched ChatGPT Atlas , a native AI browser for macOS that integrates ChatGPT directly into the web experience. It’s being positioned as a “super-assistant” — meaning you can browse, research, highlight, and act all in one place, without ever opening a new tab or typing into Google. Atlas is trying to change how people interact with information.  If users can ask questions, compare products, and even shop—all inside an AI environment that summarizes and executes

AI is everywhere in headlines. I'm guessing if you are a brand marketer, your emails are full of sales outreach claiming to have the next...

When marketers hear "AI," most immediately jump to content—headlines, visuals, copy. That's where the conversation has been focused. But...

Source: Google Images With platforms like MNTN,   Vibe.co , StackAdapt, and   Simpli.fi   making Connected TV advertising more...

Credit: Google Images Mark Zuckerberg just laid out his grand vision for the future of advertising: "The basic end goal here is any...

Source: Shutterstock We’re starting to hear marketers are concerned over zero-click search  — the growing trend where users get answers...

Credit: Adobe As AI increasingly shapes digital advertising, it's a good time to revisit the U.S. regulations banks must follow when...

What Google's Antitrust Verdict Means for Middle-Market Brands (Hint: Keep Calm and Advertise On) Big news hit the digital advertising...

There has been a lot of conversation in our industry lately about log-level data on programmatic advertising buys.  If you're a brand...

Source: Daniel RIvas Meta's recent experiment with AI-generated profiles – and their swift decision to shut it down – isn't just another...

Connected TV (CTV) advertising is changing, and I'm noticing a pattern. While everyone acknowledges CTV's potential, many are sitting on...

I took this picture above as I was headed to Dallas for business meetings this week. I was ready to board my Southwest Airlines flight at...

As we approach the end of another transformative year in paid digital advertising, the importance of comprehensive campaign analysis has...

Let's talk about one of the most crucial (and frankly, headache-inducing) aspects of digital advertising: attribution modeling. If you're...

Unleashing the Power of Digital Marketing in Higher Education: A 30-Day Success Story In the competitive landscape of higher education,...

I’m obsessed with this topic, so much so I discussed the idea of the embracing the modern agency in a previous post here .  Look, I get...

As a marketer in today's digital landscape, it's crucial to stay informed about the major players shaping our industry. Right now, Google...

In the realm of digital marketing, a revolution is underway that rivals the upheaval of the Seven Kingdoms. Just as Daenerys Targaryen...

In the realm of digital marketing, efficiency is paramount. This principle becomes even more critical when dealing with public services...