Do These Challenges Sound Familiar?
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​In-house or agency digital advertising teams are not delivering the expected results or productivity
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You're a marketer who needs an experienced paid digital marketing partner to plan, execute, and manage your brand's pay-per-click (PPC), programmatic, and/or social media campaigns
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Google and/or Meta (Facebook) digital advertising results have plateaued or retreated
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Your brand is having difficulty connecting your paid digital advertising investments and programs to business outcomes
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You're a marketer who is unsure of how to invest by digital channel or what ad tech to use to maximize results
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​You require assistance developing a 1st party data strategy that is privacy-compliant and effective at driving sales
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First Position Digital Can Jumpstart Your Growth
First Position Digital offers solutions to meet your brand wherever you are in your digital marketing journey. These solutions address pre- and post-digital media investment and can be activated in-house or by the FPD team. Custom brand solutions and consulting services are also available.​​
Paid Digital Advertising Management
Our team will plan, execute and manage your brand's paid digital advertising program, incorporating a data-driven, full-funnel, multi-channel strategy to drive successful business outcomes through PPC, social media and programmatic channels.
The FPD team will provide your brand access to an A.I. powered paid digital advertising dashboard which will consolidate channel reporting (SEM, Social and Programmatic) into one view that can be accessed 24/7.
Consulting
With a combined 45+ years of experience working from three sides of the industry - brand, agency, and ad tech - The FPD team can provide your brand with expert consulting related to the digital advertising ecosystem.
Consulting projects include 1st party data strategies, ad tech (DSPs, CDPs, etc) vetting and selection, agency audit, paid digital media strategy development, A.I. powered predictive media mix modeling and competitive research.
What Makes Us Different
Over 50+ years of experience
From Fortune 500 to start-up brands, their agencies, consultancies, and private equity firms.
Transparent fee structure
No hidden fees and no charging by FTEs (full-time employees).
Outcomes focused
Unyielding attention to driving business outcomes.
A.I. powered reporting & media mix modeling
Agnostic ad tech & supply chain curation
Multi-channel access
Automated, cross-channel reporting, pipeline analytics and forecasting (web + media), and Marketing Impact Modeling, which applies machine-learning models to historic spend and performance data to run budget scenarios and predict the return on investment for your marketing mix.
We have access to the best, but select only what will efficiently drive your outcomes.
Reaching target audiences in digital via paid search/SEM, paid social, and programmatic channels (CTV/OTT, Digital Out-Of-Home, Audio, Display, Native, Video).
Client Testimonials
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"Our company provides a specialized service to a small group of American consumers. Sean and First Position Digital dove right in to understand the nuances of our customers and our competitive market. The team was great to work with, increased the knowledge of our internal team and helped us capture sales through their paid digital marketing strategies. I’ve worked for and with a great number of marketing agencies in my career. FPD is first-rate."
MD Walters
SVP, Strategic Communications
Allsup, LLC
"We started working with Sean as a consultant on a Google Ads initiative in 2021. Based on that successful experience, we asked the team at FPD to assist in developing and executing Wintrust's programmatic channel strategy for our B2C and B2B initiatives at Wintrust, which has delivered results above expectations. The team at FPD understands our business and challenges, and has become a trusted, reliable, and transparent marketing partner for Wintrust."
Ryan Ward
AVP, Marketing
Wintrust Financial Corporation
About FPD
We are here to help marketers from middle-market brands successfully navigate changing consumer behavior and conquer this ever-evolving world of paid digital advertising. With decades of paid digital advertising experience - working with Fortune 500 brands to start-ups across dozens of verticals - our team has the experience to know what research, partners, technology, and channels your brand needs to efficiently and successfully drive revenue growth and achieve your business outcomes. Our experience working from three sides of the market - ad tech, agency, and brand - will help your brand avoid mistakes, select the best tech and channel, and gain cost and time efficiencies while offloading the risk and vendor management.
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Interested? It starts with a 15-minute conversation. Select an available day and time below that works best for you, follow the prompts and if your brand fits our profile, a meeting confirmation will follow via email.
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Sean Sweeney
Founder, CEO
23+ years as a paid digital marketing professional
(MediaMath, Rubicon, eBay, Cars.com,)
Let's Talk
Want to learn more? Book a 15-minute discovery call today using the availability calendar below. Once booked, a meeting confirmation will be sent to your email with all the details.