SEO, AIO, GEO, EIEIO Talk Is Getting Noisy

Lately, there’s been a lot of noise about GEO, AIO, and all the “EIEIO” acronyms floating around SEO. The skepticism is fair. If I'm being honest, most of the noise is coming from legacy SEO-focused agencies, which I find interesting. This reminds me of the late 1990's and early aughts when every company website was rushing to get indexed and ranked well by Yahoo and Google search engines. 

Great SEO has always been about clarity, structure, and trust. Those same fundamentals now just need to be understood by both Google and AI models like ChatGPT, Claude, Gemini, etc. The majority of middle-market brand websites are not yet structured for this new evolution in search. 

For our part here at FPD, we're not selling a shortcut or a silver bullet. What we’re doing is helping brands stay discoverable in the places people are already asking questions — Google, ChatGPT, Perplexity, Gemini, Copilot, and more.

LLM visibility isn’t about “ranking”, it’s about readiness:

Structured data that AI can actually parse.

Content formatted for conversational discovery.

Verified brand information that models can ground against.

So yes, the foundation is SEO, but the world of discovery is expanding fast.

The smart move isn’t to panic or dismiss it, it’s to get ready early, measure carefully, and evolve deliberately.

That’s what we at FPD mean by SEO + AIO + GEO. It’s not moonshine. It's not a silver bullet. It’s modernization.