top of page
AI Search & Digital Advertising Insights.
Search
Reddit AI Search - Reddit Is Quietly Powering AI Overviews. Here's How Middle-Market Brands Can Show Up Without Getting Run Off.
A few weeks ago I was researching a piece of equipment for our office. The kind of purchase where you want to get it right the first time. I did what most people do now. I started on Google. The first page was what you would expect. Manufacturer landing pages, a few review sites that all somehow ranked the same five products in the same order, and a handful of YouTube videos that looked more like sponsored content than honest takes. I kept scrolling. About halfway down the pa
Sean Sweeney
May 1512 min read
The Solo Flight: Why Brands Are Ditching Their Agencies for AI, and What to Pack Before Takeoff
There’s a meeting happening in a lot of conference rooms right now. Budgets are under review. The agency retainer is on the table. And someone asks, “Why don’t we just see what AI can do?” I’ve started calling this moment The Solo Flight. Brands are pulling back on agency support and taking the controls themselves, with an LLM in the copilot seat. Some of them will land just fine and some won’t. This post is for both. This Isn’t a Rumor Forrester’s 2026 B2B Brand and Communic
Reddit Engagement: Why I Tell Brands to Keep It In-House
A client asked me a fair question last quarter. They had read all the research on Reddit driving AI search visibility. They were sold. And they wanted to know one thing: could we just run it for them? I said no. Then I explained why, and it turned into one of the better conversations I've had with a client all year. So I want to walk you through it here, because I think a lot of brands are about to make the same request, and I think most agencies are going to say yes when the
Reddit AI Search - Reddit Is Quietly Powering AI Overviews. Here's How Middle-Market Brands Can Show Up Without Getting Run Off.
A few weeks ago I was researching a piece of equipment for our office. The kind of purchase where you want to get it right the first time. I did what most people do now. I started on Google. The first page was what you would expect. Manufacturer landing pages, a few review sites that all somehow ranked the same five products in the same order, and a handful of YouTube videos that looked more like sponsored content than honest takes. I kept scrolling. About halfway down the pa
bottom of page