A few weeks ago I was researching a piece of equipment for our office. The kind of purchase where you want to get it right the first time. I did what most people do now. I started on Google. The first page was what you would expect. Manufacturer landing pages, a few review sites that all somehow ranked the same five products in the same order, and a handful of YouTube videos that looked more like sponsored content than honest takes. I kept scrolling. About halfway down the pa